Cyber-Activism: Feminist Praxis and Political Visibility in #NiUnaMenos

Abstract

This article aims to investigate the context of emergence of the phenomenon #NiUnaMenos in Argentina and thus identify the social, political, and media actors, the structural conditions in which social mobilization takes place, and the symbolic frames of reference for the construction process of collective subjectivities. Likewise, it analyzes the disputes of meanings around signifiers such as “bodies”, “women” or “lives”, as borders of the constitutive senses of the process of construction of collective subjectivities in the search for political visibility. This framework is used to propose that addressing the various forms of agency deployed in the campaign’s calls from the appropriation of social networks, centrally the expressive or significant function of collective forms of visibility in the online/offline public sphere.